Canadian Government Advertising Campaign
Canadian Fur Company recently agreed to participate in the Canadian government funded 'Beautifully Canadian' advertising campaign. This program includes 18 large advertisements in the Pittsburgh Post-Gazette and bus shelters at the main entrances of Saks and Macy's. Each 'Beautifully Fashioned in Canada' and 'Beautifully Priced Here' fur garment will also prominently display a 'Beautifully Canadian' label at Canadian Fur Company.
Like the wild beauty of the Great North, fur is part of Canada's heritage. Fur is the ultimate eco-fabric - designed by nature to be warm, lightweight and beautiful. The fur trade is strictly regulated in Canada, to protect nature and ensure that we can enjoy the comfort and beauty of fur for generations to come. (www.furisgreen.com)
The new Origin Assured (OA) label allos consumers to buy fur with confidence. The OA label provides assurance that the fur in your garment comes from a country where national or local regulations or standards governing fur production are in force. Developed by the International Fur Trade Federation (IFTF), the OA label confirms our commitment to openness and honesty with consumers about responsible industry practices.
Fur- the natural, responsible choice. (www.originassured.com)
Information provided by Fur Council of Canada.
1435 Saint-Alexandre street, suite 1270, Montreal (Quebec) H3A 2G4 Canada
www.beautifullycanadian.com